Macha is your first fully personalised digital pregnancy care app. There when your midwife is not.
Most pregnancy apps tell you what fruit your baby resembles.
Macha tells you everything else.
- ✓"Is this normal?" Answered, daily. Log how you feel, get a clear answer, and a flag if anything needs a closer look.
- ✓Stop googling. Real answers about your symptoms and your stage, instead of a forum thread at 3am.
- ✓Data trends of what's happening in your body. Every check-in builds your picture, so you can see how you're really doing over time.
- ✓Clinically sound. Built with practising NHS midwives and grounded in NHS guidance.
- ✓There from day one. Weeks before your first appointment, and every day between all the rest.
In their words
From women navigating early pregnancy with Macha.
"I googled my symptoms and just scared myself. Macha was the first thing that told me what was actually normal for where I was, not just a list of everything that could go wrong."
"I didn't want to bother anyone about every little thing before my booking appointment. Having Macha check in with me every day meant I wasn't just sitting with it on my own for weeks."
"It didn't just tell me nausea was normal, it explained why it was happening and when it would ease off. That was more than any app had ever managed to give me. It felt like someone thought about it."
The Macha App
Your pregnancy, in your pocket.
Daily check-ins, your personalised roadmap, and everything Macha's learned about you, all in one place.
Track your symptoms and how you're feeling, every day.
Personalised from day one, based on your history and risk factors.
NHS and Macha appointments together, mapped from now to your due date.
Track what matters
See how you're doing, day by day.
Every check-in feeds into a picture of how you've been feeling, so patterns are easy to see, and easy to bring to your midwife.
A simple read on how today compares to the rest of your week.
See what's recurring, what's easing, and what's new.
NHS appointments and Macha check-ins mapped side by side.
How it works
Real care, three steps.
Set up once, then Macha's with you every day, wherever you are in your pregnancy.
Tell Macha about you
Your history, your pregnancy so far, and anything that puts you at higher risk.
Get your personalised roadmap
Every NHS appointment and Macha check-in, mapped from now to your due date.
Start your daily check-ins
So if something needs a closer look, it's caught early, not at your next appointment.
About Macha
The future of pregnancy care is personal.
The gaps in maternity care run through the whole of pregnancy. Between appointments, most women navigate symptoms, questions and uncertainty without clinical support. Those gaps are widest in the first trimester, when most women see a midwife once and have a single scan before week 14, but they never fully close. Macha sits in that space throughout pregnancy, catching what would otherwise wait for the next appointment.
Personalised digital medicine is changing how people experience healthcare. Macha is part of that shift. Built with NHS midwives and grounded in NICE and NHS guidelines, it gives every woman the knowledge to understand her own pregnancy, ask the right questions and get the best from the care she receives.