Become one of the first women to start the pregnancy care revolution.

Macha checks in daily on your real symptoms, so you know what's normal for you, and when to act. Because you deserve the biggest event of your life to be taken seriously.

Developed in partnership with NHS midwives and backed by Nesta, the UK's innovation agency for social good.
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Pregnant woman using Macha

The pregnancy care you were never offered.

  • 🤔Daily check-in: your symptom questions answered daily.
  • 🔍Personalised Insights: what's happening in your body, and what helps.
  • 📈Trends: your patterns, your health, visible after a few check-ins.
  • 🌱Your care plan: every NHS appointment mapped to your due date, every week explained.

Founding members get 50% off.

Plans start at £19.99 a month, or £149 for your entire pregnancy including fourth trimester care. Join now and get 50% off.

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Monthly
£9.99 per month £19.99

50% off when you sign up now. Cancel anytime.

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Your whole pregnancy
Best value
£74.50 one payment £149

Your entire pregnancy, including fourth trimester care. 50% off when you sign up now.

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🛡️

14-day money-back guarantee. Not for you? Full refund, no questions asked.

Every plan includes
Daily check-ins
Know what's normal for you, and when to act.
Your personalised care plan
Every NHS appointment mapped to your due date.
Personalised insights
What's happening in your body, and what helps.
Trends
Your patterns, visible after a few check-ins.
Macha chat
Trained on NHS guidelines. Get accurate answers based on your case.

In their words

From women navigating early pregnancy with Macha.

First trimester · Understanding symptoms

"I googled my symptoms and just scared myself. Macha was the first thing that told me what was actually normal for where I was, not just a list of everything that could go wrong."

Claire
Claire
9 weeks
First trimester · Closing the gap

"I didn't want to bother anyone about every little thing before my booking appointment. Having Macha check in with me every day meant I wasn't just sitting with it on my own for weeks."

Asma
Asma
7 weeks
First trimester · Getting to know you

"It didn't just tell me nausea was normal, it explained why it was happening and when it would ease off. That was more than any app had ever managed to give me."

Sophie
Sophie
11 weeks

Our mission

The future of pregnancy care is personal. Join the revolution.

Maternity care in the UK is stretched thin. Between appointments, most women navigate symptoms and uncertainty with no clinical support at all. Macha closes the gap, catching what would otherwise wait for your next appointment.

Macha is built with NHS midwives and grounded in NHS and NICE guidelines. Women's health has never had the same investment in data and research as the rest of medicine, so every check-in you do helps build better lifelong care for the women who come after you.

Your data

Your health data is yours. It's encrypted and protected to GDPR standards. We never sell it, and we never use it without your consent.

Is what you're feeling normal?

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